QA Test: Why Most Agents Lose Deals in the First 48 Hours
QA Test: Why Most Agents Lose Deals in the First 48 Hours
After years in the trenches of real estate, I've learned that the difference between agents who thrive and agents who struggle isn't luck—it's systems. In this post, I'll share what actually works.
The Problem Most Agents Face
Here's the uncomfortable truth: most agents are working harder than necessary for results that should come easier. They're spinning their wheels, chasing tactics that don't scale, and wondering why they're burned out.
What the Top Performers Do Differently
The agents closing 50+ deals per year aren't working 80-hour weeks. They've built systems that run without them. They've automated the repetitive. They've focused on what actually moves the needle.
Your Action Plan
This week, pick ONE system to improve. Just one. Document it. Optimize it. Make it repeatable. That's how you build a business that doesn't require your constant presence.
— Derek Middlebrook
COO & Systems Architect, Carol Royse Team
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